Launched in the fall of 2007, the Wyoming State Library's six-month campaign featured the silhouette of a nude woman [how do they know she's nude? It's a slihouette] reading a book–a toned-down variation of the image commonly seen on truck mudflaps.

The campaign cost less than $3,000 and involved sending mudflap girl stickers and posters to … Read Moremechanic's shops, auto parts stores and libraries around the state, said Tina Lackey, the library's marketing manager.

The goal was to let men who work on cars know about the state's online database of Chilton auto repair manuals. The database is accessible for free to anyone with a Wyoming library card.

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